Navtej Kohli Business Blog

Navtej Kohli laughs at the ever going tussle between Apple Engineers and Microsoft Engineers.
Three Apple engineers and three Microsoft engineers are traveling by train to a conference. At the station, the three Microsoft engineers each buy tickets and watch as the three Apple engineers buy only a single ticket. “How are three people going to travel on only one ticket?” asks a Microsoft engineer. “Watch and you’ll see,” answers the Apple engineer.

They all board the train. The Microsoft engineers take their respective seats but all three Apple engineers cram into a rest room and close the door behind them. Shortly after the train has departed, the conductor comes around collecting tickets. He knocks on the rest room door and says, “Ticket, please.” The door opens just a crack and a single arm emerges with a ticket in hand. The conductor takes it and moves on. The Microsoft engineers saw this and agreed it was quite a clever idea. So after the conference, the Microsoft engineers decide to copy the Apple engineers on the return trip and save some money.

When they get to the station, they buy a single ticket for the return trip. To their astonishment, the Apple engineers don’t buy a ticket at all. “How are you going to travel without a ticket?” asks one perplexed Microsoft engineer. “Watch and you’ll see,” answers an Apple engineer. When they board the train the three Microsoft engineers cram into a rest room and the three Apple engineers cram into another one nearby. The train departs. Shortly afterward, one of the Apple engineers leaves his rest room and walks over to the rest room where the Microsoft employees are hiding. He knocks on the door and says, “Ticket, please…”

Navtej Kohli business blog is a platform for new business entrepreneurs to know the latest buzz around business sector. Navtej Kohli is visiting Small Business Marketing Unleashed Conference, are you?

If you’re attending Small Business Marketing Unleashed Conference to be held on 21st April ’08 in Houston (Texas), then we might stumble upon each other there.

Take my words, it’s going to be a great learning experience where you can clear up all your doubts about online marketing. This two-day long event is specially designed for small business owners, who otherwise can’t afford to employ the marketing techniques most likely to be disclosed here.
Being an entrepreneur myself, I understand what great magnitude of knowledge such intelligent discourses can bring. So here is your chance!

Now, if you outsource it doesn’t kill the need of attending such conferences. And if you think so, you might need to reconsider a few facts. Take me for an example. Today, I have a flourishing business, all by god’s grace and on many occasions I have worked with some of the veteran marketers in the industry. With time I have realized that all-around knowledge is imperative for actual business success. Especially if you have just forayed into online marketing arena, to be well-informed is a must. This saves you from those prolonged brain storming sessions with the providers, eventually saving both your time and money. Moreover, I can get the work done, in exactly the way I want to. Being equipped means quick execution of strategies and high-quality results.

How this conference can help you?

This conference will touch upon almost all specialties of Online Marketing like Keywords and content, Link building, Local search, Social Media Marketing, Web analytics, Blogging for business, Building a community, Paid Search Advertising, Conversions and Usability, Viral Marketing, Site Clinic and much much more…
What an enriching experience it’s going to be, I’m so keyed up already!

And this is just the tip of the iceberg, this conference has advantages galore. Apart from meeting some of the eminent industry experts like Jennifer Laycock, Editor of Search Engine Guide; Matt McGee of Small Business SEM; Wendy Piersall of eMoms at Home; Debra O’Neil Mastaler of The Link Spiel; and Mack Collier of The Viral Garden, you can also get lucky to get $100 discount on registration.

So, I believe now you have a thousand reasons to mark your attendance there. Don’t miss it!

Now at the start of the new financial year let’s gaze into the crystal ball. Do you wish to know what the entertainment industry would look like in the year 2015?

TV
The television of future will be familiar in many ways, but fundamentally different nonetheless. Most of the programs will still be produced by major studios and pushed out to consumers through cable service providers. But gone is the concept of “TV stations” and hour-by-hour program schedules. Video on Demand will be the mantra giving consumers the power to see what they want, when they want to, on any of the video-capable devices.

The living room TV is still one of the most popular viewing choices, and all the new technologies have made the screens and surround sound systems bigger, cheaper, and better in every conceivable way. But mobile watching became a serious contender; G4/G5 networks and WiMax version 2 provide enough bandwidth for high-definition wireless video streams.

The iPhones and BlackBerries of 2008 now look as clunky and primitive as a 2001-era phone did then. Now as mobile phones are more used for entertainment content, the average mobile phone has either a large roll-up screen or a low-power digital video projector.

Movies
The distinction between full-length movies and a TV series with high production values has lessened. The on-demand revolution of 2012 was contemporary with the switch from traditional, phased-out theatrical release movies to day-and-date DVD and Blue-ray releases. From there, it was a short step toward letting Comcast and Verizon show Toy Story 4 on demand for $4.99 on premiere night.

Nearly every theater relies on digital distribution and projection now, pushing celluloid into vintage theaters. In order to stay alive in competition with same-night releases on every viewing platform available, cinema chains have shown an innovation. Soulless multiplexes gave way to larger-than-life experiences, sit-down dinner services in the theaters, and liquor licenses to go along with the new “R-18″ rating.

Music

There’s been a major drama in the music business. New artists don’t sign record deals anymore, but instead distribute their music directly to fans through their own Facebook sites and Apple’s (Nasdaq: AAPL) iTunes. The word here is “distribute” and not “sell”.

Free access to music and short video clips has become deeply penetrated, selling songs isn’t profitable anymore. Instead, artists make money in the traditional way: by touring, selling T-shirts, and hawking premium editions of their albums directly to their fans. Margins are high since the record-company middlemen are out of picture, and with the assurance that most of the money goes straight into the pockets of musicians and songwriters, many fans don’t mind paying up for these luxury items. Talent and hard work once again matter more than flashy promotions.

Conclusion
In a nutshell, the above scenarios depict that eventually entertainment will be available anywhere and everywhere, it will be personalized and interactive and subscription and targeted advertising will take place of buying CD’s and DVD’s. In this scenario the consumers will get what they really want.
Companies need to evaluate these facts and plan for future. If you invest today wisely, then you will surely reap high benefits tomorrow.