Posts Tagged ‘story’

Navtej Kohli Teaches Another Business Lesson

Wednesday, May 28th, 2008

Effective delegation of work decides your fate as a manager. Roping in right kind of people for the right kind of job is what the game is all about. Having mastered this game, Navtej Kohli brings to you a few rudimentary tricks of effective delegation.

Perhaps, this story on Navtej Kohli Business Blog will help you understand this point better.

A Wolf had been prowling around a flock of Sheep for a long time,
and the Shepherd watched very anxiously to prevent him from
carrying off a Lamb. But the Wolf did not try to do any harm.
Instead he seemed to be helping the Shepherd take care of the
Sheep. At last the Shepherd got so used to seeing the Wolf about
that he forgot how wicked he could be.

One day he even went so far as to leave his flock in the Wolf’s care
while he went on an errand. But when he came back and saw how
many of the flock had been killed and carried off, he knew how
foolish to trust a Wolf as he exclaimed. “I have been rightly
served; why did I trust my sheep to a Wolf?”

Moral:
Delegate your task wisely, and only to people you trust.

Direct mail campaign clanger story by Navtej Kohli

Tuesday, April 29th, 2008

Navtej Kohli business blog presents an interesting and factual story that again shows the basic human tendency of poking nose in matters of the other…
This is a true story. Some years ago a client engaged a consultant to help with a small postal mailing to the purchasing departments of blue chip corporations. The consultant sourced the list (which was provided on MSExcel) and drafted the letter. Thereafter the client was keen to take control of the project, ie., to run the mail-merge and the fulfilment (basically printing, envelope-stuffing and mailing).
The consultant discovered some weeks later that a junior member of the client’s marketing department had sorted the list (changed the order of the listed organisations in the spreadsheet), but had sorted the company name column only, instead of all columns, with the result that every letter (about 500) was addressed and sent to a blue chip corporation at another entirely different corporation’s address.
Interestingly the mailing produced a particularly high response, which when investigated seemed to stem from the fact that an unusually high percentage of letters were opened and read, due apparently to the irresistible temptation of reading another corporation’s mail.